is wasted annually by Canadian families on uneaten lunches
struggle with the same question every morning
What if AI could solve this?
Weekdeli
The World's First Reaction-Learning Lunch AI
From daily stress to weekly routine.
One input. Seven solutions. Infinite possibilities.
This is your chance to transform 240 million daily decisions into a $2B opportunity.
More Than Just Lunch: A Daily Drain on Time, Money, and Well-being
"Same worries, different outcomes every day."
Time Poverty
Parents spend 15-20 minutes daily on lunch prep, equating to 120 hours annually.
Nutritional Anxiety
7 out of 10 parents worry about their child's nutritional intake but lack the tools to manage it effectively.
Economic & Environmental Waste
The average family loses $1,500 annually on uneaten food, contributing to significant environmental waste.
💡 Key Insight
The problem isn't just choosing a menu.
It's the absence of a system that remembers and learns from your child's reactions.
🚀 Why This Moment is Perfect
AI Technology Maturity
Advances in AI now make personalized nutrition truly possible
Market Timing
Post-COVID family time prioritization + education tech investment boom
Blue Ocean Opportunity
Zero competitors in AI-powered lunch routine automation
Weekdeli: The OS for Family Nutrition
Just Once a Week, the AI remembers for you.
1-Min Setup
Child's info + allergies
Proprietary AI Engine
Our AI learns from user data to provide dynamic, personalized nutritional recommendations, creating a powerful competitive moat.
Data Network Effect
The more users we have, the smarter our AI becomes, making it nearly impossible for competitors to catch up.
Seamless Integration
We are building an integrated platform that covers everything from meal planning to grocery ordering.
Result: From Stress to Routine
Simple User Flow
Create Weekly Routine
Auto-generate a week's routine based on child's preferences and allergies
Log Reactions
Log simple daily reactions (Like/Okay/Dislike)
Check Reports
Understand nutritional balance and preferences with weekly analysis reports
Optimize Routine
Automatically reflect feedback data in the next week's routine
The $213B+ Kid-Food Market
A Blue Ocean Market Nobody Has Solved: Automating the Lunchbox Routine
Canadian Children Aged 5-12
Total addressable market for lunch-packing
Targeting Top 5 Cities
Dual-income + multi-child families
Monthly Search Demand
"healthy lunch for kids"
Market Validation & Trends
Growing Demand Signals
- • 33% of families already share bulk purchases(Advantage Solutions)
- • 30%+ of parents pay $5-10/month for parenting apps in North America
- • 70,000+ monthly searches for "healthy lunch for kids" in Canada
Market Opportunity
First-Mover in AI-powered routine optimization for family nutrition. While competitors focus on recipes, we optimize habits.
MyFitnessPal: Individual tracking
HelloFresh: Meal delivery
Weekdeli: Family routine AI
Financial Projections & Unit Economics
Notes & Footnotes
- TAM: Canadian children aged 5–12; StatsCan 2023; rounded to 2.4M.
- SAM: Top 5 metros, dual‑income + multi‑child households; est. 12K; 2023 basis.
- SOM: 70K monthly searches for ‘healthy lunch for kids’ in Canada; SEMrush/Google Trends 2023.
- All figures in CAD unless noted; conservative rounding applied.
Go-To-Market Strategy
Parent Communities
Local Facebook groups, school parent networks, and mom blogs
Schools & After-school
Pilots via PAC/PTA, newsletters, and after-school partners
Influencers
Parenting creators with authentic routines & review content
Activation Funnel
- Landing → Waitlist/Signup
- Onboarding → Weekly routine created
- Daily reactions logged → Weekly report
- Week 4+ retention (routine repetition rate)
90-Day Plan
- 10 school pilots (letters + QR)
- 3 creator partnerships (UGC focus)
- Local parent group seeding (N=5)
- Cohort-based onboarding to drive W1 retention
CAC Hypotheses
Target Conversions
Early Traction & Validation
Lo-fi MVP tested with parents; strong demand for reaction-learning and weekly automation
Team Composition
A Team with Execution Power
Planning & Operations
UX design, persona-driven planning
Technology Development
AI API customization, full-stack
Differentiation Points
General Recipe Apps
Simple recipe provision
Health Diet Apps
General nutritional information
Weekdeli
AI-based personalized routines + reaction learning + commerce integration
Positioning Map
Business Model & Revenue Streams
Freemium Subscription
Partnership Revenue
Development Roadmap
MVP Launch (0-6 months)
AI routine recommendations, reaction tracking, basic reports
Community & Expansion (6-18 months)
Multi-child optimization, community sharing, nutrition partnerships
Cartpool Integration (18+ months)
Bulk shopping coordination, local community networks
Key Performance Indicators
DAU/MAU
Daily/Monthly Active User Ratio
Routine Repetition Rate
Weekly routine retention rate
Reaction Logging Rate
Feedback input participation rate
Satisfaction Score
User satisfaction score
The Time is Now
An idea that will change the world is waiting for investment
CAD $200K for 10x returns in 5 years
Use of Funds
Investor Rights
- Pro‑rata rights
- Quarterly information rights
- Most Favored Nation (SAFE)
Pre‑money cap reflects North American launch with AI moat
Not an offer to sell securities. Terms subject to definitive agreements.
📅 Use of Funds Plan
Cap Table Snapshot (post‑SAFE est.)
An idea that will change the world is waiting for investment
🚀 Be Part of History
This is your chance to invest in the future of family nutrition
This isn't just another meal app. This is the world's first AI-powered lunch routine platform, a daily problem for 2.4 million Canadian families.
Seeking CAD $200K-300K for MVP completion and market validation
🇨🇦 Canada SUV Program Eligible • AI-Powered • Scalable across North America
Founded by experienced product leaders from major gaming companies