Weekdeli IR Presentation

The Hidden Crisis
$0Billion

is wasted annually by Canadian families on uneaten lunches

0Million Parents

struggle with the same question every morning

What if AI could solve this?

"What should I pack for lunch today?"

Weekdeli

The World's First Reaction-Learning Lunch AI

From daily stress to weekly routine.

One input. Seven solutions. Infinite possibilities.

This is your chance to transform 240 million daily decisions into a $2B opportunity.

3,000,000+

More Than Just Lunch: A Daily Drain on Time, Money, and Well-being

"Same worries, different outcomes every day."

CRISIS
0%

Time Poverty

Parents spend 15-20 minutes daily on lunch prep, equating to 120 hours annually.

IMPACT
0%

Nutritional Anxiety

7 out of 10 parents worry about their child's nutritional intake but lack the tools to manage it effectively.

PAIN
0$

Economic & Environmental Waste

The average family loses $1,500 annually on uneaten food, contributing to significant environmental waste.

💡 Key Insight

The problem isn't just choosing a menu.
It's the absence of a system that remembers and learns from your child's reactions.

The World's Simplest Solution

Weekdeli: The OS for Family Nutrition

Just Once a Week, the AI remembers for you.

"Leftover broccoli"
Automatically replaced with carrots next week
The world's first 'reaction-learning' lunchbox AI
📝
Once a week

1-Min Setup

Child's info + allergies

🤖
Instantly

Proprietary AI Engine

Our AI learns from user data to provide dynamic, personalized nutritional recommendations, creating a powerful competitive moat.

📊
Daily

Data Network Effect

The more users we have, the smarter our AI becomes, making it nearly impossible for competitors to catch up.

🔄
Automatically

Seamless Integration

We are building an integrated platform that covers everything from meal planning to grocery ordering.

Result: From Stress to Routine

-85%
Lunch Prep Time
+60%
Kid's Satisfaction
-70%
Food Waste

Simple User Flow

1

Create Weekly Routine

Auto-generate a week's routine based on child's preferences and allergies

2

Log Reactions

Log simple daily reactions (Like/Okay/Dislike)

3

Check Reports

Understand nutritional balance and preferences with weekly analysis reports

4

Optimize Routine

Automatically reflect feedback data in the next week's routine

A Massive Opportunity Awaits

The $213B+ Kid-Food Market

A Blue Ocean Market Nobody Has Solved: Automating the Lunchbox Routine

TAM
0

Canadian Children Aged 5-12

Total addressable market for lunch-packing

SAM
0K Households

Targeting Top 5 Cities

Dual-income + multi-child families

Toronto, Vancouver, Calgary, Montreal, Ottawa
SOM
0K Searches

Monthly Search Demand

"healthy lunch for kids"

Source: Google Trends, SEMrush 2023

Market Validation & Trends

Growing Demand Signals

  • 33% of families already share bulk purchases(Advantage Solutions)
  • 30%+ of parents pay $5-10/month for parenting apps in North America
  • 70,000+ monthly searches for "healthy lunch for kids" in Canada

Market Opportunity

First-Mover

First-Mover in AI-powered routine optimization for family nutrition. While competitors focus on recipes, we optimize habits.

MyFitnessPal: Individual tracking

HelloFresh: Meal delivery

Weekdeli: Family routine AI

Financial Projections & Unit Economics

CAD $3.52
Average ARPU (Monthly)
CAD $26.40
Customer LTV
1:12.6
LTV:CAC Ratio
Year 1
10K Users • CAD $318K Revenue
Year 2
20K Users • CAD $635K Revenue
Year 3
40K Users • CAD $1.27M Revenue

Differentiation Points

General Recipe Apps

Simple recipe provision

Health Diet Apps

General nutritional information

Weekdeli

AI-based personalized routines + reaction learning + commerce integration

Business Model & Revenue Streams

Freemium Subscription

Premium: CAD $6.99/month (AI reports, multi-child)
Free: Basic routines with ads
Target conversion: 8-12% to premium

Partnership Revenue

Health supplements: 10-15% commission
Grocery partnerships: Ingredient recommendations
Data insights: Anonymous nutrition trends

Development Roadmap

Phase 1

MVP Launch (0-6 months)

AI routine recommendations, reaction tracking, basic reports

Phase 2

Community & Expansion (6-18 months)

Multi-child optimization, community sharing, nutrition partnerships

Phase 3

Cartpool Integration (18+ months)

Bulk shopping coordination, local community networks

Key Performance Indicators

25%+

DAU/MAU

Daily/Monthly Active User Ratio

60%+

Routine Repetition Rate

Weekly routine retention rate

70%+

Reaction Logging Rate

Feedback input participation rate

4.5/5

Satisfaction Score

User satisfaction score

An idea that will change the world is waiting for investment

An idea that will change the world is waiting for investment

Join the Future of Family Nutrition

Every lunch box tells a story. Every routine builds a habit.
This is the perfect timing to be part of Weekdeli's journey.

🚀 From daily stress to weekly routine - Transform 2.4M Canadian families, one lunch box at a time.

Ready to Invest?

Seeking CAD $200K-300K for MVP completion and market validation

🇨🇦 Canada SUV Program Eligible • AI-Powered • Scalable across North America

Founded by experienced product leaders from major gaming companies

IR Presentation

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